Donor Tools provides easy integration with MailChimp. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.
Use MailChimp to send your email campaigns, communicate with your donors, and keep your constituents connected. With MailChimp integration your nonprofit can leverage the power and immediacy of email to grow your organization.
When you set up your MailChimp integration, your entire Donor Tools database will be synchronized with your MailChimp list.
Your mailing list is kept up-to-date in both systems. If someone subscribes to your MailChimp list, you’ll see that person show up in your Donor Tools database. If you update a subscriber in Donor Tools, you’ll see the change in MailChimp, and vice versa. You can update personal information, change their email address, and subscribe or unsubscribe members, from Donor Tools and from MailChimp. Changes that you make on Donor Tools are automatically reflected in MailChimp, and vice versa.
Donor Tools automatically segments your email list in MailChimp. This is done by setting up Static Segments for each one of your Donor Tools Tags and Smart Tags. Your mailing list is automatically segmented using all the tags and smart tags that you’ve set up in Donor Tools.